Recommending a Marketing Mix for a Product or Service

Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives of the research I would make a marketing mix for the Pepsi. 2.2 Present the context 2.3.1 Describe its uses†¦show more content†¦Promotion is very important. A good promotion can make the product sales better. Coca Cola utilizes television, internet, advertising and radio for their propaganda. The last one is place. Coca Cola can buy it anytime and anywhere. These are the marketing mix for a key competitor-Coca Cola (blurtit, 2012). 4.8 Conduct a SWOT analysis The SWOT analyses include strengths, weaknesses, opportunities and threats. For Pepsi, diversification and distribution are the strengths. Overdependence on Wal-Mart, overdependence on US markets, low productivity and image damage due to product recall are the weaknesses. The opportunities are broadening of base, international expansion and growing savory snack and bottled water market in US. The last one for threats are decline in carbonated drink sales, potential negative impact of government regulations and potential disruption due to labor unrest (marketingteacher, 2012).. The product in first 4Ps is 600ml Pepsi. The price is 3 Yuan in China and the promotions for this product are advertising, TV, poster and great quantity. The sales promotions of Pepsi can be latest toys. And the last one is place. It can be sold in small shops, convenience store and big store such as Wal-Mart. The product in second 4Ps is 1L Pepsi. The price is 6.2 Yuan in China. The promotions for this product are newspaper, billboard and on-vehicle. The sales promotions of Pepsi can be gifts. And theShow MoreRelatedRecommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’1429 Words   |  6 PagesGAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutorï ¼Å¡ Maqui Due Dateï ¼Å¡ November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations Reference List Read MoreIndividual Report (50%)806 Words   |  4 PagesIndividual Report (50%) You are required to prepare a report for management, recommending that the Company enter into a new overseas market (defined as a country or large region within it) and outline the main features of the marketing plan. The new market that you recommend is your choice but it must not be one where the Company is already present. 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The service environment and customer service was excellent. I am still going to Back in Motion and their service hasn’t slipped at all. The environment was excellent because the business is private with frosted glass around the outside so no one can see in and the treatment

Speech Teacher and South East High Free Essays

South east has thought me a lot of things but I am very thankful that it gave me three great qualities that I still carry on today that are Respect, leadership, and professionalism. It has been long since I first lay my eyes on this school. I was 14 years old when I arrived in this country. We will write a custom essay sample on Speech: Teacher and South East High or any similar topic only for you Order Now I dint know what road to take, my thoughts were hey vacations since I originally lived and went to school in Guadalajara, Mexico.I decided that the best choice for me to take was to stay and achieve an education in the United States. I did not think twice after my uncles showed me South East High. I was like yea this is the place that I want to come to. I loved the way it looked, the way the people treated each other, and how friendly staff was. Once I started I found out that South East wasn’t only a school it was something of another world. I had very good memories from all my teachers that I had had through all my four years on school.One of my biggest memories is the time when I first come at school, it was the first week of school and I want it to go back at home with my parents, brother, and sister because I really miss them but they told me that I have to be strong and achieve all my goals and here I am graduating me and starting a new beginning. One of the motivations that inspire me was the words that Martin Luther King said â€Å"I have a dream† so do I and it’s to become the greatest architect.My parents always told me that I can become whatever I want if I keep trying and doing the best that I can and never give up. Trough all this years on school I had learned so many good things here on South East High that my friends, teachers, counselors, and also others had teach me. They teach me to be who I am and not try to be who I am not. One of my teachers that I am really thankful is my ESL teacher that teaches me in the best way that he could.He teaches me how to write and speak this language. I want to say at all of you that I know and also at those who I don’t know that you have to do what you’re heart tells you and try to achieve all your goals not to do what other people wants you to do. I want to thank at all my teachers and family for all the help that they gave me. Thank you everybody for listed to me and Go Class of 2010 we did it. How to cite Speech: Teacher and South East High, Papers

The Great Gatsby Destruction of the American Dream free essay sample

The failure of the American dream can be seen through the main characters Gatsby, Daisy and Myrtle and Tom Buchannan. Gatsby is obviously the most important of the four, due to his significant roll in the book. Jay Gatsby is bent on getting his love interest, Daisy, his girlfriend before the war. Ironically, Gatsby, a decorated military officer, is so intent on getting Daisy back he involves himself in organized crime and bootlegging (Callahan 2). He moves in across the river from Daisy and throws lavish parties to try to get her to come and try to woo her back to him. These lavish parties and Gatsby’s inability to move on will ultimately lead to his downfall. Baska 2 Gatsby’s personality parallels with many items brought up in the book. Fitzgerald uses Nick to describe Gatsby mansion, â€Å"The one on my right was a colossal affair by any standard—it was a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden. We will write a custom essay sample on The Great Gatsby Destruction of the American Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was Gatsby’s mansion† (Fitzgerald 7). When Nick enters Gatsby’s house to attend one of his parties he also describes its grand rooms with high empty ceilings. Gatsby, much like his mansion, puts of this elegant appearance but on the inside he is hollow and tiring to find people to fill that hollowness Daisy’s character is very static just like the Gatsby; she plays Gatsby off and only truly liked him because he was just something new (Callahan 2). Despite being from the upper elite class and having the â€Å"perfect lifestyle†, she still is the third wheel in her relationship. Tom, Daisy’s husband, engages in an affair with Myrtle and despite the thinking that the upper class is perfect and everyone should be like them Tom beats his wife and is very hot headed. Tom is also a factory owner and the New York factories have destroyed this valley known as the Valley of Ashes. In this Valley there is the sign of Dr. T. J. Eckleburg â€Å"The eyes of Doctor T. J. Eckleburg are blue and gigantic—their irises are one Baska 3 yard high. They look out of no face, but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness. †(Fitzgerald 24) The decaying face of Eckleburg is there to show the consequences of the American Dream in the twenties and how it had destroyed the lives of many people. It may also be seen as the death of God in this day and age of social decay. Much like Daisy in her youth Myrtle has decided the wealthy life is the way for her. Myrtle up till the end is an almost ideal picture of the American Dream despite cheating on her husband for Tom. Myrtle’s car has broken down and when she exits the car Daisy, who was coming down the road, hits her with her car. Myrtle had gone from the Valley of Ashes to the riches to being murdered by her love affair’s wife. This downward spiral continues when George Wilson, Myrtles husband, believes who ever hit Myrtle was the person she was having an affair with. Tom tells Wilson that Gatsby was driving the car that hit Myrtle. Wilson goes to Gatsby’s house were he finds him relaxing in the pool on a float. Wilson shoots Gatsby then turns the gun on himself, showing us the tragic ending to the books corruption in the American Dream theme. Corruption in the twenties illustrated in The Great Gatsby parallels with many other generations, one such one is the most recent. The world today is filled with consumerism and the idea that to be reat and to be the person in the spot light you Baska 4 must have money and glamour. In The Great Gatsby, there is also the apparent struggle between the â€Å"new money† and the â€Å"old money† just as there is today. The Roaring twenties was the first generation to change the American Dream from the strait laced puritan morals to living large in the mansion. Hollywood, celebrities and the television has imbedded the failures of the American Dream which Fitzgerald has exposed in The Great Ga tsby into today’s culture. The middle class has been given the privilege to have a home and have freedom, so the view of the American dream has been changed by society. Tyler Durden, from Fight Club, expresses the sentiments above â€Å"Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need† (Palahniuk 114). Despite all the ignorant prejudice the recent large scale Hispanic immigration hopefully will show America that The American Dream should not about having money and the perfect life, but having a safe haven to live your life free. The people who left everything to come to America not to be famous or the wealthy but for a better life for them and their children are the true idealization of the American Dream. From the Great Gatsby to the roaring twenties all they way up to modern times people look up to the American Dream for inspiration and try to make it their own. Greed and love may have corrupted the dream for Gatsby, though it is just human nature to want more than what you have and that is the true corruption Fitzgerald has shown his readers.

The movie Cursed Essay Example

The movie: Cursed Paper The movie Cursed was overrated with the use of a well known director and actors, hyped-up commercials and promises of fright. It lacked the use of effects to bring the movie to life. Cursed did well at the box office, but did not have the makings of a box office hit.Body:Cursed was released in theaters February 25, 2005 (Video, 2005) and hit stores April 26, 2005 (Ask, 2005). The movie was supposed to be a thriller but for who a five year old. Thats probably why it was short lived at the box office it failed to thrill its target audience. With the technology that is available today movie goers expect the monsters to be cool as well as scary. With this movie neither was achieved. The special effects reminded me of watching the Crypt Keeper in Tales from the Crypt, which aired from 1989-1996 (TV, 2005). That goes to show how out dated the effects were. The werewolves in Cursed were so big that they were more funny than scary. The cast was great I was just really turned off by the whole feel of the movie it was so typical and you knew the culprit before the movie even really got started. In a review by Wireless Magazine they called it A breathtaking supernatural thriller!(Video, 2005).In a review by Brian Juergens he states What we get is just about every clichà ¯Ã‚ ¿Ã‚ ½ imaginable (Bloody-Distuging, 2005).ConclusionBasically the way I felt about the movie is that it had a good supporting cast and a workable storyline. It failed with the lack of special effects and cheesy punch lines. It seemed more like a modern day B-Movie than a thriller. To put it simple I would rather watch The Rocky Horror Picture Show than watch Cursed. I say give me something to scare me and they give me something that my three year old niece laughs at.Cursed (Final) p.1Cursed a Wes Craven FilmCelita HamiltonJanuary 6, 2006ENG105Dr. Christine MillerCursed (Final) p.2The movie Cursed was overrated with the use of a well known director and actors, hyped-up commercials and promises of frigh t. It lacked the use of special effects to bring the movie to life. True the movie did well at the box office, but it did not have the makings of a box office hit.Cursed was short lived at the box office, which is probably due to its failure to capture its audience. The movie was supposed to be a thriller that thrilled few instead of many. With todays technology moviegoers expect a horror to have cool, gruesome and scary monsters. With this movie only the cool factor was achieved. The werewolves in Cursed reminded me of watching an episode of Tales from the Crypt, which aired from 1989-1996, (TV, 2005). That goes to show how outdated the effects seemed. I mean the werewolves were so big they were more funny than scary. The movie trailers and teasers had you believing you would be terrified through the entire movie, I guess thats why they call them teasers. Wireless Magazine called it A breathtaking supernatural thriller! (Video, 2005).Cursed (Final) p.3Brian Juergens stated What we get is just about every clichà ¯Ã‚ ¿Ã‚ ½ imaginable (Bloody-Disgusting, 2005). The story line lacked a climax; I mean they practically point out the villain from the start.More or less the way I feel about Cursed is that it had a good supporting cast and a workable storyline that was not used to its full potential. It failed by not delivering what advertisement promised. It had a lack of special effects and cheesy punch lines. It had the feel of a modern day B-Movie. Give me the Howling any day.

Why Protons and Neutrons Stick Together in the Nucleus

Why Protons and Neutrons Stick Together in the Nucleus An atom contains protons, neutrons, and electrons.  The nucleus of an atom consists of bound protons and neutrons (nucleons). The negatively-charged electrons are attracted to the positively-charged protons and fall around the nucleus, much like a satellite is attracted to the gravity of the Earth. The positively-charged protons repel each other and arent electrically attracted or repelled to the neutral neutrons, so you may wonder how the atomic nucleus sticks together and why protons dont fly off. The explanation for why protons and neutrons stick together is known as the strong force. The strong force is also known as the strong interaction, color force, or strong nuclear force.  The strong force is much more powerful than the electrical repulsion between protons, however, the particles have to be close to each other for it to stick them together. How the Strong Force Works Protons and neutrons are made up of smaller subatomic particles. When protons or neutrons get close enough to each other, they exchange particles (mesons), binding them together. Once they are bound, it takes considerable energy to break them apart. To add protons or neutrons, the nucleons either have to be moving at high speed  or they need to be forced together under great pressure. Although the strong force overcomes electrostatic repulsion, protons do repel each other. For this reason, its usually easier to add neutrons to an atom than to add protons.

Acc 230 Final Starbucks Financial Analysis Paper

Starbucks Financial Analysis Author Axia College of University of Phoenix Starbucks Financial Analysis Starbucks Coffee originated in 1971 as a coffee and tea cafe opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is now located across America and has branched out into international territory. Starbucks now ranges from selling coffees, teas, food, and coffee accessories to having its name brand coffees being sold in grocery stores. Statement of Earnings Starbucks Corporations 2009 fiscal year ended on September 28, 2009 (Starbucks Corporation, 2010). In comparison with the 2008 Statement of Earnings, Starbucks Corporation has experienced an increase in net earnings totaling $390 million in 2009 (Starbucks Corporation, 2010). This is still significantly lower than the 2007 net earnings of $672 million dropping $360 million over the course of one year. The company was however able to increase the cost of goods sold. Compared to the 2008 gross profit margin when Starbucks experienced a large increase, in 2009 Starbucks experienced a decline by 2. 25% (Starbucks Corporation, 2010). In the 2009 fiscal year the Statement of Earnings depicts a depreciation and amortization expenses decreased and operating income and operating margin decrease. The decrease in sales which Starbucks reported in 2008 is cause for the decrease in operating income and operating margin in the 2009 fiscal year. Since the 2008 fiscal year, 2009 has brought on a 4% decrease in the net profit margin for Starbucks (Starbucks Corporation, 2010). Balance Sheet In the 2009 fiscal year, Starbucks Corporation states a slight decrease in ash on hand though the net receivables show an increase. A comparison of the 2008 and 2009 inventory depicts a decline in 2009 that suggests Starbucks Corporation is not making inventory purchases prior to selling the current on-hand inventory. The current economic struggles have forced Starbucks Corporation to make some adjustments in the financial strengths of the company and close some coffee shops throughout the 2009 fiscal year, appearing as a decrease to the current assets of Starbucks Corporations. The decrease in the current assets and fixed assets of Starbucks Corporation the total assets for the 2009 fiscal year have increased by $300 million (Starbucks Corporation, 2010). Statement of Cash Flow The Statement of Cash Flow for the 2009 fiscal year depicts a $70 million decrease in cash flow (Starbucks Corporation, 2010). Starbucks Corporation did however increase its invested cash flow by $115 million in 2009 (Starbucks Corporation, 2010). An analysis of the Statement of Cash Flow for the 2009 fiscal year of Starbucks Corporation shows that Starbucks Corporation has been attempting to reduce its current operating expenses and cash flow. Ratio Comparisons Within the coffee industry Starbucks Corporations has grown from a small shop to a leading coffee distributor, proving to have financial strength and determination to continue growth. With the weakening economy the continued success of Starbucks Corporation is being threatened by the high cost of coffee and the decreased spending of consumers. Coffee is now being purchased based on cost, not quality. The financial strengths of Starbucks Corporation is being tested against its limits with the decline in premium coffee sales while Starbucks continues to push to stay on top of competition. Compared to competition in the coffee market Starbucks is displaying a higher debt to equity ratio of 0. 15 compared to the industry at 0. 13. Starbucks Corporation and the coffee industry competition remain similar at a 1. 5 current ratio for Starbucks and a 1. current ratio for the industry (MSN Money Market, 2010). The quick ratio within the coffee industry currently sits at 1. 3 while Starbucks Corporation holds strong at a 1. 2 quick ratio (MSN Money Central, 2010). Starbucks Corporation depicts a leverage ratio in comparison to the competition showing a 1. 7 leverage ratio for both Starbucks and the industry (MSN Money Central, 2010). Starbucks Corporation is also remaining steady with a lower than industry book value to share ratio o f 4. 95 compared to 6. 33 (MSN Money Central, 2010). Industry Comparison An industry analysis can provide Starbucks with a view on the competitive advantages the company has over companies with similar products. Through the analysis, Starbucks can develop an effective strategic plan. The benefits of the industry analysis include knowing â€Å"the underlying forces at work in the industry; the overall attractiveness of the industry, and the critical factors that determine the company’s success within the industry† (Encyclopedia for Business, 2010). A United States competitor of Starbucks is Peet’s Coffee and Tea. In 2010, Peet’s reported gross revenue of $168,494, drastically lower than that of Starbucks. Starbuck’s has the advantage of more locations and a lower per store operating cost of 63. 86 compared to Peet’s at 121. 83 per store. Starbuck’s has managed to run each Starbucks location at a fraction of the cost for Peet’s Coffee and Tea. Based on this information, it is apparent that Starbucks has a competitive advantage over Peet’s Coffee and Tea and continues to be a strong competitor in the industry. In conclusion, Starbucks Corporation has managed to remain financially strong regardless of the slight impact the struggling economy has had on the corporation. Success over competition remains to be on top and the current inventions of new and unique coffee, tea, and Starbucks environments has continued to result in the success of Starbucks Coffee not seen by other competitors. The growth and strengthening of the current economic situation will allow Starbucks Corporation to expand the financial growth and strengths of the company and continue to remain at the top of the market regardless of the lower cost and quality coffee sold by the competition. Starbucks Corporation offers unique goods and services which allows the company to remain ahead of the market. References Encyclopedia for Business. (2010). Industry Analysis. Retrieved from http://www. referenceforbusiness. com/small/Inc-Mail/Industry-Analysis. html MSN Money Central. (2010). Starbucks Corporation: Key Ratios. Retrieved on November 11, 2010 from http://moneycentral. msn. com/investor/invsub/results/compare. asp? Page=FinancialConditionSymbol=SBUX Starbucks Corporation. (2010). Fiscal 2009 Annual Report. Retrieved from http://media. corporate-ir. net/media_files/irol/99/99518/SBUX_AR. pdf Yahoo Finance. (2010). Peet’s Coffee Tea, Inc. Retrieved from http://finance. yahoo. com/q/is? s=PEET+Income+Statementannual

Financial Health 3 Assignment Example | Topics and Well Written Essays - 750 words

Financial Health 3 - Assignment Example This Act also provides for punishment for whomever knowingly and willfully offers to pay any person in order to persuade the person to refer them to a provider who can furnish items or services for which payment would the fall under Medicare and Medicaid guidelines and be payable as such. Certain exceptions are allowed such as certain discounts given by suppliers to cost-reporting providers. Operation Restore Trust is an initiative that was created to combat fraud, eliminate waste, and monitor abuse in the Medicare and Medicaid programs. Operation Restore Trust was established by the Department of Health and Human Services. The Office of the Inspector General understands the health care delivery system has always been vulnerable to fraud and in response the OIG has placed emphasis on interdisciplinary teamwork. OIG worked jointly to create a project which would detect cases of abuse and fraud that occur through home health agencies, in nursing homes, and with durable medical equipment suppliers. OIG worked in partnership with the Administration on Aging and the Health Care Financing Administration. Projects included audits and evaluations of claims by home health agencies, administrative costs claimed, periodic interim payments to home health agencies, variations among home health care coverage Medicare payments, to name but a few. Ongoing evaluations and audits include services provided to Medicare and Medicaid beneficiaries in nursing homes, durable medical equipment payments in nursing homes, and outreach activities include fraud alerts and a hotline to report fraudulent activity (Brown, 1995). The Centers for Medicaid and Medicare services goals’ are to combat provider fraud, waste and abuse. The two broad responsibilities of the Medicaid Integrity Program include hiring contractors to review the actions of providers, identify when there have been