Description of the Minnesota Multiphasic Personality Inventory

Description of the Minnesota Multiphasic Personality Inventory The Minnesota Multiphasic Personality Inventory (MMPI) is a standardized questionnaire designed to bring forth a wide variety of self-descriptions scored to give a quantitative dimension of an individuals level of emotional adjustment and approach toward test taking. The MMPI has been known as the leading personality inventory, most psychologists who conduct assessments as part of their clinical and consulting practice utilize this test. The widespread use of this test is accredited to several features ranging from its straightforwardness in scoring and administration, a straightforward response format that is essential for research design, a large item pool, many useful purposes and functions, and many practically established correlates. Psychologists make diagnostic and treatment decisions, through MMPI, it has been employed in inpatient and outpatient mental health facilities. It has been used by psychologists in clinical setting to evaluate the existence of psychological components in physical issues and to aid in predicting responses to a variety of therapy and treatment. Starke R. Hathaway and J. Charnley McKinley developed the MMPI in 1939 at the university of Minnesota. It was developed initially because of their vision of an instrument that could assist in evaluating patients during routine psychiatric case workups and could precisely determine the severity of their disorders. Hathaway believed the MMPI might aid researchers in assessing the usefulness of new treatment interventions by allowing methodical matching and evaluation of the participants. The MMPI was constructed using the criterion keying method also known as the empirical method of inventory construction. (Archer, 1997) The criterion keying method is utilized by testing with two or more groups of participants. One group serves as the criterion group, this group has evidence of the defining trait, diagnosis or characteristic that test is intended to evaluate, and the other group/groups serve as a comparison group, where there is no evidence of the characteristics or diagnosis under evaluation. Responses of the criterion and comparison group are compared, and items are then selected for inventory membership that empirically demonstrate significant differences in response frequency. (Archer, 1997) Hathaway and McKinley began their construction of the MMPI by creating an extensive item pool from which various scales could be constructed, the item pool consisted of a variety of statements from different sources, ranging from previously established scales of personal and social attitudes, clinical reports, case histories, psychiatric interviewing manuals and personal clinical experience. (Groth-Marnat, 1997) the result of extensive exclusion and amendment were 504 statements, these statements were balanced between positive and negative wording, and were developed to tap into a broad area of an individuals life. The 504 items were divided into twenty-five content areas. These included items related to general medical and neurological symptoms, the clinical scales ranged from hypochondriasis, depression, hysteria psychopathic deviate, paranoia, schizophrenia, etc to scales to social introversion etc. An additional 55 items thought to be related to masculinity-femininity were later added, and 9 items were subsequently deleted to achieve the final pool of 550 items. (Nichols, 2001) The format of the inventory was first person declarative statements, composed of basic phrasing based on contemporary word-frequency tables. The responses were limited to true, false or cannot say. (Nichols, 2001) The population consisted of normals(Nichols) who were selected to contrast with the pathological criterion groups (N=724) ranging from the age of 16 to 65 referred also as the Minnesota normals(Groth-Marnat, 1997), the sample was closely representative of a typical group of individuals from the Minnesota population, as indicated through the 1930 census. The scales were cross-validated by selecting a different group of normals and contrasting their responses with a new group of clinical patients; so that the items and scales would be valid for differential analysis in clinical setting. Hathaway and McKinley were interested in the fact that participants amend the impression they made on the test due to different test taking positions and opinions; hence the created several scales that could identify the different types and magnitudes of various test-taking attitudes which could invalidate the clinical scales. They developed four scales: the cannot say scale (?) was simply the total number of unanswered statements; If amount of questions was high it would reduce the overall validity of the MMPI profile. The lie scale (L) was developed to indicates the examinees efforts to place himself/herself morally and culturally under an favorable light a create an favorable impression. The infrequency scale (F) is used to assess the inclination of individuals to claim highly unusual attitudes, opinions, and behaviors that are classified as an component of psychopathology. The correction scale (k) assesses the examinees degree of psychological defensiveness (Groth-Marnat, 1997) t his is considered the most important validity scale. Practical evaluation of the MMPI The MMPI can be administered to an individual who is above the age of 16, with an average sixth-grade reading level. As mentioned above an individual above the age of 16 is permitted to take the test, but adolescent norms needs to be addresses. Standard instruction are given prior to the test, test instruction are given regarding the nature and purpose of the test, and what it is designed to evaluate, and how the results will be used. Administering of the MMPI can be viewed as a relatively easy undertaking, and hence many practitioners tend to overlook vital elements that influence the participants test-taking attitude and would eventually lead to invalid results. Prior to the administration, scoring, and interpretation of results, the administrator should highlight the importance and consequences of the test in a serious manner to the test-taker, often the administrators do not high light the importance of the test to decrease performance anxiety. A clear elucidation oh how the resu lts are significant and how it is going to be used will increase cooperation. Interpretation of data is an important and vital part of the MMPI; the collected is useful in supplying information about attitudes toward assessment, cooperation, cognitive/ideation, mood and affect, conflict areas, coping styles, diagnostic consideration and treatment recommendation The interpretation of the scores was based on the principle that a participant attains a raw score on each scale based on the number of items that they identified in the scored direction. The raw scores are then later converted to T scores, with a mean of 50 and a standard deviation of 10. The interpretation of the test can be done in three ways, first using the validity indicators, this is the first step in interpreting any personality profile; which is establishing the validity to assure the subjects cooperativeness in taking the test. MMPI has been established as having the most comprehensive validity indicators (Goldstein, 2000) among all established personality inventories and assessments. Secondly interpreting results involve Configural Interpretation (code type), this is due to the intercorrelations amongst scales and also the overlap amongst the similarities of clinical syndromes, evidence has been attained indicating several MMPI scales tend to increase together, therefore, interpretations of scales should depend on the elevations of other scales in the personality profile. Third and final approach to interpreting the results is content bases interpretation. The principal followed in the content interpretation relies on the assumption that the participant when answering test items is reacting and responding with honesty and sincerity to the MMPI. Accordingly the content of the MMPI may represent a vital source of information that cannot be accessible through empirical test-interpretation. Technical evaluation The reliability analysis of the MMPI indicate that its has moderate levels of temporal stability and internal consistencyà ¢Ã¢â€š ¬Ã‚ ¦ all MMPI scales are quite reliable, with values that range from a low of .71 to a high of .84. (Groth-Marnat, 1997) many studies have reported inconsistency in some of the scales; many argue that the scales of the MMPI show instability in the test scores that are to be anticipated. This is mainly due to the psychiatric population since the effects of treatment or stabilization in a temporary crisis situation is likely to be reflected in a patients test performance. (Groth-Marnat, 1997) To cross-validate the scales, participants of the criterion and the control groups were administered the items. To qualify as cross-validated, a scale had to distinguish the criterion group from the control group at a 0.5 alpha level significance. Another issue that has surface about the MMPI is about the construction of the scales. The intercorrelations between most of the scales are relatively high, which is primarily due to the extensive amount of item overlap. Occasionally, the same item will be concurrently used for the scoring of a few other scales, and hence most of the scales have a relatively high percentage of items similar to other scales The problems associated with the reliability and scale construction have led to hurdles and speculation on the validity of the MMPI. MMPI has been commended about its strict psychometric properties that present complications, but it has been adequately compensated by its intensive validity studies Development of the MMPI-2 and MMPI-A Problems concerning the MMPI were mainly about the growing issues related to scale construction, insufficiency of a standardized sample and problems with the item pool. The original norm had inadequate representation of the minorities and hence was redundant in making conclusions about and with current test-takers. In 1982, the university of Minnesota instigated a major research in effort to revise, update, improve, and restandardize the MMPI. Its main goals were to delete the redundant, questionable, and problematic items. Maintain the efficacy of existing validity; clinical and different widely utilized scales of the test. Develop a representative sample, Develop new, revised norms for the MMPI and the development of new scales. The MMPI was updated and restandardized and the new version was released in 1989; 46 years after the original MMPI was published. The revised MMPI-2 differs from the older MMPI in various ways; the T scores that the subject obtains are usually not as deviant as those from the previous version. In addition, the T scores designed to produce the same range and distribution right through the established clinical scales. The practical result is that T scores of 65 or greater are considered to be in clinical scale range; also the percentile distributions are consistent throughout the different type of scales. The test booklet itself contains 567 items, but the pattern has been changed so that the previously established scales (the 10 clinical and 3 validity scales) can be derived from the first 370 items. The proceeding 197 items provide different content, supplementary scales. A number of new and revised scales have been included along with new, revised, adjunctive procedures of test vali dity, separate measure of masculinity and femininity and 15 other additional content scales measuring unambiguous and specific personality traits and factors. (Groth-Marnat, 1997) The MMPI-2 shares a lot of psychometric property with the original MMPI. The median split-half reliability coefficients for the MMPI and the MMPI-2 are in the .70s with some coefficients as high as .96 but others much lower. Median of the test-retest coefficients range from a low .50 to .90; when one observes the basic higher-order factor structure; the MMPI and the MMPI-2 are extremely reliable, with coefficients running as high as .90. The MMPI and the MMPI have been criticized due to the item overlap and this issue was not confronted in the revision of the original MMPI, as the goal was to retain all the original scales. Another criticism associated with the MMPI and MMPI-2 is the imbalance in the way the items are keyed(Kaplan Saccuzzo, 2009). the MMPI and the MMPI-2 strongly emphasize the importance of taking the participants demographics into account when interpreting profiles. The MMPI-A was published for the sole interest of creating an instrument for adolescents, with a normative sample depicting the broad teenage population. This occurred because MMPI produced different scale elevations for adolescence than for adults. This resulted in the construction of different sets of recommended norms for use with adolescent populations. To counter argue that the MMPI is too long, especially for adolescent, the MMPI-A contains 478 items, there by shortening the administration. (Groth-Marnat, 1997) Significant features of the MMPI include descriptive and diagnostic information about the personality profiles, flexible administration and scoring. The most important feature of the MMPI is its validity scales; and it has been translated and published into over 20 languages The most needed amendment of the MMPI apparently has been a major accomplishment; the majority of psychologist, researchers, and clinicians have supported its utility and practical value resulting in its rising popularity among them. The MMPI serves to assist in distinguishing the normal from abnormal groups; specifically the test was designed to help aid in diagnosis and evaluation of major psychiatric or psychological disorders.

Fish Oil Health Benefits

Fish oil health benefits are exaggerated, says a new study appearing in the Canadian Medical Association Journal. And yet, it warns, increased consumer demand for fish oil is pushing fish populations to the brink. Medical scientists from St. Michael's Hospital and the University of Toronto have teamed with researchers from the University of British Columbia's Fisheries Centre and author Farley Mowat to closely examine the effects of health claims with regard to seafood. For years, international agencies concerned with health and nutrition have promoted seafood consumption. â€Å"Our concern is that fish stocks are under extreme pressure globally and that studies are still urgently required to define precisely who will benefit from fish oil,† says Dr. David J. A. Jenkins, a doctor at St. Michael's Hospital and a professor at the University of Toronto Faculty of Medicine's Department of Nutritional Sciences. Further, if we decide that fish oil supplementation is necessary for good health, then unicellular sources of ‘fish oil' like algae, yeasts, etc, should now be used, as they are in infant formula,† adds Dr. Jenkins. While some studies have reported fish oil health benefits healthy benefits, others have failed to show a significant effect. But these negative studies are often ignored and the result has been increased demand for seafood by consumers in the developed world, often at the expense of food security in developing nations. Governments and industry tell consumers to eat more fish because it is healthy,† explains Rashid Sumaila, director of the Fisheries Economics Research Unit at UBC Fisheries Centre and study co-author. â€Å"But where do we get these fish? They are increasingly coming from the waters around Africa and other places where food security is a problem. † At best, fish oils are just one factor out of many that may reduce ailments such as heart disease and researchers found that people who do not eat fish, such as vegetarians, are not at increased risk of illness. Furthermore, dietary recommendations to consume more fish are incompatible with the sustainability of ocean ecosystems, according to a concurrent study recently published in the International Journal of Epidemiology. â€Å"For people in Canada or the US, or in the EU, eating fish is one of many possible options, both in terms of a tasty meal, and in terms of a balanced diet,† says UBC fisheries researcher Daniel Pauly. â€Å"For many people in developing countries, fish is often their only source of protein. It would be irresponsible for us to ‘triage' food sources without verifying that fish oil indeed promotes human health. † Farley Mowat, co-author on this study, adds: â€Å"In the immediate future, human beings are going to have to find better ways to live. Our rape and pillage of the environment has to end before it becomes our end. The damage we have already done to life in the oceans is a prime example of our idiocy, and a last warning that we had better change our ways. â€Å"

Personal Narrative - Athlete to Academia Essay - 668 Words

Athlete to Academia Instead of feeling pressure to conform as a student at the University of Georgia, I have found that being in college has made me value the importance of a higher education more so than I ever had before. During high school, my primary goal was to play well enough to receive a football scholarship. At that time, my focus was not on academics. However, since Ive arrived at the University of Georgia, my entire concept of the value of a college degree has slowly changed. Rather than seeing just football in my future, I can now picture myself as a football player with a college degree. Consequently, instead of having a negative impact on my personal growth, college has helped me broaden as a person. Contrary†¦show more content†¦In terms of value structure, the morals I held close before I first came to the University of Georgia have only strengthened during my stay here. For example, keeping close ties to my family has always been important to me. My family is tight-knit and I will always feel a strong bond to them. Being separated by my attendance at Georgia has not only diminished our bond, but, instead has made it stronger. We appreciate each other more because I am growing into an adult who can communicate with them as an adult and accept adult responsibilities. They now see facets of my character that they have never truly seen before. My increased interest in academics is one of these changes. They seem very pleased by my eagerness to learn of subjects that, up to now, I have never been exposed to. They have seen this dedication in relation to football, but never with my studies. Though I am still not the student I hope one day to be, always finding the time to concentrate on my classes, I have certainly come a long way. Surely, from this perspective, college has affected me in only a positive manner. No one should feel the pressure to become someone they are not simply because they leave behind their safe environment when coming to college. Anyone can have the strength of character to become an individual in a sea of thousands of students. Instead of finding this experience difficult, itShow MoreRelatedThe Role Of Sports For Athletes And Women Athletes1500 Words   |  6 PagesMarketisation and commoditisation provide leverage for powerful nations to assert their dominance over their sport competitors by, for instance, buying their best athletes from the dominated countries and sometimes offering those athletes citizenship. There are instances when international corporate entities sponsor and own clubs in other countries, make all management decisions, and secure profits which they return to their home countries thereby leaving host countries further impoverished (NaurightRead MoreTheoretical Ethnographic And Conceptual Background2393 Words   |  10 Pagesa disposition to do sports as in the case of any other technique of the body, the work done by the individual will be for practical collective reason (that underlines accepted theories of social action). In societies where athletes excel, the benefit is not for only the athlete but also the community as Brownell (1995:15) explains in ‘’training the body for China’’. Developing his ideas further, Mauss (1979) posited that there are instances where a ‘’physio-psycho-sociological’’ congregation of seriesRead MoreMastering Graduate Studies 1e32499 Words   |  130 Pagesyour life. These next steps in your personal and professional development will take your desire for learning and growth and shape it into a lifetransforming and world-impacting endeavor. This first chapter will deal with the big-picture understanding of where you are going and the fundamental components of success in this environment. You will gain an understanding of how your purpose, Grand Canyon University’s educational format, and the essential areas of personal responsibility will propel you forwardRead MoreOrganisational Theory230255 Words   |  922 Pagesoutcomes. These learning outcomes provide a guide to the different sections of the chapter. Stop and think Each of the chapters contains ‘stop and think’ boxes. These are designed to form the basis for brief discussion amongst group members or for personal reflection on some key issue raised in the text. Case studies These are designed to enable the reader to relate theoretical issues to organization practice, or to give a practical organizational example. Ideas and perspectives These are designed

Latin American Immigration And The Growth Of The Latino...

Critical Response Latin American immigration to the United States and the growth of the latino and hispanic population is currently one of the most controversial topics being debated right now. What started as a small, regionally concentrated population of fewer 6 million in 1960, is now broadly scattered population of more than 50 million. Latino population keeps growing and exerting enormous impact on social, cultural, political, and economic aspects in the U.S. However, unlike what a lot of people think, Latino immigration to the United states is more than a population’s aspirations to the american dream, it has been influenced by multiple factors such as national, regional, and global developments, the history of the U.S. military and its foreign policy in the Western Hemisphere, the controversial history of international border enforcement. When latino immigrants get to the United States, they make it their nation. However, their nation often fails to protect them and their interests, as w ell as embrace them. In this essay, I will explore in detail the various factors that drove the Latino community to immigrate to the U.S., and how the role of the U.S. as their nation shapes their experience. Latino migration to the United States has been largely influenced by the economic and political unrest Latin American countries have experienced and still experience. Latin American countries are still experiencing things as drug wars, dictatorships, etc. To Latinos, the U.S. isShow MoreRelatedAnd Amerindian Stock885 Words   |  4 PagesRacialization of the Hispanic-Latino Category, â€Å"Mexicans, Puerto Ricans, Cubans, Salvadorans, Colombians, and the many other nationalities from Latin America and even Spain itself - were not ‘Hispanics’ or ‘Latinos’ in their countries of origin† stressing not only the wide range of country of origin, but also the racial conceptions that those immigrants from those countries may have (2). The origin and effect of racialization on what we now call Latinos is very pertinent to how Latinos assimilate. TheRead MoreImmigrants From Latin America s Annexation Of Mexico Essay1544 Words   |  7 Pages Historically, Latinos have struggled against ethnic labeling, immigration as well challenges surrounding education. This can traced back to mid-19th century when according to Harvest of Empire America’s annexation of Mexico which gave the United States Texas, California, and the southwest. â€Å"Mexico’s territory was cut by half and its mineral resources by three-quarters. These appalling numbers help explain so much. In fact, you can arguably lay Mexico’s poverty and loss through emigration rightRead MoreThe Influence Of Latinos In America1153 Words   |  5 Pageslargely Latino audience, encouraging them that â€Å"What makes someone American isn’t just blood or birth but allegiance to our founding principles and faith in the idea that an yone-from anywhere-can write the next chapter of our story† (â€Å"Remarks†). This thought provokes listeners to reflect upon the definition of an â€Å"American†, encouraging them to expand beyond the confinements of citizenship. In an era marked by tumultuous racial relations and global ethnic conflicts, it is imperative that Americans recognizeRead MoreThe Latino Journey in the United States: Immigrants Essay1693 Words   |  7 Pagesdiverse minority group of Latino and Spanish-speaking peoples has played an important part of what it means to be American and what it means to be a citizen in the United States today. Moving into the future, in order to analyze the trajectory that this group is in, we must first understand the group’s history in the United States and in territories that would become the United States. In addition, we must look at the origins of the most recent wave of Latino immigration in order to understand theirRead MoreThe Migratio n Of Cuban And The United States1721 Words   |  7 Pagesthe leading causes of population displacements with refugees making up a substantial number of migrations in the last century. A perfect illustration of this has been the migration of Cuban and Haitians to the United States. The dislocation of political exile to foreign countries, USA, and Europe was a major phenomenon between 1970 and 1980. Immigration to the United States and Canada was on the rise in the 1970s and 1980s resulting from political unrest in Central American counties (Pellegrino 43)Read MoreRace Construction Essay1335 Words   |  6 Pagesaffected by the rigidity of racial categories in the United States, these include American Indian or Alaskan Native, black or African American, Native Hawaiian or other Asian Pacific Islander, and white. The racial divide in the United States is predominantly between whites and blacks but many Americans fall into the â€Å"racial middle†, a term coined by Eileen Oâ €™Brien to bring attention to the population of Americans that do not identify as either white nor black. For the purposes of this paper, I willRead MoreThe Latino s Impact On Society1003 Words   |  5 PagesINTRODUCTION The Latino has had impact on every aspect of American society. The Latino culture is becoming popular everyday with popularity of Latin American food and music and media to name a few. The business is recognizing the potential Latino community as its consumer base. latinos are playing an important role in the outcome of elections. Politicians increasingly recognize the political importance of the Latino population. Policymakers are trying to gather knowledge about the Latino population to understandRead MoreLatinos And The Latino Population1560 Words   |  7 PagesIntroduction Latinos are an American community of considerable diversity of culture, race, ethnic, and national origin. It is a community on the forefront of significant demographic change and sociopolitical growth (Appleby, G.A., Colon, E., Hamilton, J., 2011). Latinos in the United States are diverse, and collectively the second largest ethnic minority population in the country (Vigil, 1996). In the Latino population, culture represents a way of life that binds Latinos together through theirRead MoreThe League Of United Latin American Citizens3196 Words   |  13 Pages The League of United Latin American Citizens, or LULAC, states in its website that it â€Å"is the oldest and most widely respected Hispanic civil rights organization in the United States of America.† Established in 1929 by three virtually unheard of Mexican-American civil rights groups, it has served its Latino population for over 85 years. It was founded at a time when Mexican Americans needed a voice and, upon its ar rival, sparked the Mexican American Civil Rights Movement. LULAC was able to transformRead MoreAnalysis Of The Federal Deposit Insurance Corporation1177 Words   |  5 PagesUnbanked Latinos; AARP Opportunity to Gain -Trust Unbanked, as defined by the Federal Deposit insurance Corporation, or FDIC, is a Household that do not have a checking or savings account and have used alternative financial services like money order, check cashing, remittance, payday loans, etc. Economic reports have Latinos growing rapidly in the United States. There are about 57 million Latinos in the United States and represent about 18 percent of the total population; of these 57 million,

Recommending a Marketing Mix for a Product or Service

Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives of the research I would make a marketing mix for the Pepsi. 2.2 Present the context 2.3.1 Describe its uses†¦show more content†¦Promotion is very important. A good promotion can make the product sales better. Coca Cola utilizes television, internet, advertising and radio for their propaganda. The last one is place. Coca Cola can buy it anytime and anywhere. These are the marketing mix for a key competitor-Coca Cola (blurtit, 2012). 4.8 Conduct a SWOT analysis The SWOT analyses include strengths, weaknesses, opportunities and threats. For Pepsi, diversification and distribution are the strengths. Overdependence on Wal-Mart, overdependence on US markets, low productivity and image damage due to product recall are the weaknesses. The opportunities are broadening of base, international expansion and growing savory snack and bottled water market in US. The last one for threats are decline in carbonated drink sales, potential negative impact of government regulations and potential disruption due to labor unrest (marketingteacher, 2012).. The product in first 4Ps is 600ml Pepsi. The price is 3 Yuan in China and the promotions for this product are advertising, TV, poster and great quantity. The sales promotions of Pepsi can be latest toys. And the last one is place. It can be sold in small shops, convenience store and big store such as Wal-Mart. The product in second 4Ps is 1L Pepsi. The price is 6.2 Yuan in China. The promotions for this product are newspaper, billboard and on-vehicle. The sales promotions of Pepsi can be gifts. And theShow MoreRelatedRecommending a Marketing Mix for a Service ‘Lumia’ 800 of Nokia Mobile Company’1429 Words   |  6 PagesGAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutorï ¼Å¡ Maqui Due Dateï ¼Å¡ November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations Reference List Read MoreIndividual Report (50%)806 Words   |  4 PagesIndividual Report (50%) You are required to prepare a report for management, recommending that the Company enter into a new overseas market (defined as a country or large region within it) and outline the main features of the marketing plan. The new market that you recommend is your choice but it must not be one where the Company is already present. The report should be 3000 words max and the hand in date is 13th March 2013 via Blackboard before 12 noon. Your recommendation needs to contain theRead MoreMarketing Strategy For The New Marketing Opportunity Essay1269 Words   |  6 Pagesthe assessment involves determining the final marketing mix in relation to the new marketing opportunity. As part of finalising your marketing mix, answer the following questions: ï‚ §Ã¯â‚¬  What environmental factors could have an impact on the selected marketing mix e.g. economic conditions, the political or legal environment, etc? †¢ Competition: To compete in new market, company has to do marketing mix and determine market strategy for Price, Place, products and promotions. †¢ Economical factors: Is informationRead MoreEssay on Kudler Marketing1514 Words   |  7 Pagescatering service. Currently, Kathy Kudler has been providing some catering services through special requests, with very good results both in customer satisfaction and product profit margin. The following market analysis will review Kudler’s existing market research, and present opportunities based on the marketing mix for the expanding catering services. Market Research Kudler Fine Foods possesses three pieces of market research. â€Å"Market research is the process of defining a marketing problem andRead MoreKudler Fine Foods Marketing Research1254 Words   |  6 PagesThe American Marketing Association defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effectiveRead MoreMarketing Mix : The Market Mix Essay1583 Words   |  7 PagesMARKETING MIX – RESTAURANTS The marketer has conventionally been seen as the mixer of ingredients. Various value creating elements are condensed in the form of a product. According to the marketing mix concept by McCarthy, the marketer mixed the ingredients of product, the physical goods and its ingredients; price or sacrifice that a customer is supposed to make – both monetary and non-monetary; the product availability in right quantity and right time; and finally product information, persuasionRead MoreFlight Centre1695 Words   |  7 Pagesexperience at best prices 2. Providing excellent customer services with highly trained experts Findings Flight Center conducted a customer experience survey for 219 Australian stores, 9058 survey responses were collected. The survey results provided in the case study have been analyzed in this document. Facts from the case study are listed below: 1. Willingness to recommend - The metric represents likelihood for customers recommending Flight Centre to friends or family. This metric is reportedRead MoreTivo Case Analysis1240 Words   |  5 Pagesadvanced than the regular VCR or DVD player. The TiVo recorder has the ability to pause and replay live TV as well as an array of flexible recording services that is personalized for the consumers. The adoption of TiVo when it was first released was facilitated by the belief that consumers who owned a TiVo black box and subscribed to the TiVo service can take control of what programs to watch and when to watch them. The device attracted consumers who were tired of missing their favorite shows becauseRead MoreCustomer Service And Brand Reputation1196 Words   |  5 Pagesstrategies to improve customer service and brand reputation in order to increase profitability and market share. It is recommended that a marketing plan process as well as a marketing strategy be utilised to rectify the current issues being faced. Finding Discussions Consumer Laws After an analysis of the situation it has been found that there are incidences of consumer laws being broken. A Consumer law aims to protect the rights of consumers when purchasing goods or services. The laws broken are identifiedRead MoreBest Service : Communication And Customer Service Essay1708 Words   |  7 Pages Best Service: Discussion The best service I encountered over the period of recording my service journals was at Back in Motion Physiotherapy in the Centre City Mall. The processes that Back in Motion have in place make the service. The service environment and customer service was excellent. I am still going to Back in Motion and their service hasn’t slipped at all. The environment was excellent because the business is private with frosted glass around the outside so no one can see in and the treatment

Speech Teacher and South East High Free Essays

South east has thought me a lot of things but I am very thankful that it gave me three great qualities that I still carry on today that are Respect, leadership, and professionalism. It has been long since I first lay my eyes on this school. I was 14 years old when I arrived in this country. We will write a custom essay sample on Speech: Teacher and South East High or any similar topic only for you Order Now I dint know what road to take, my thoughts were hey vacations since I originally lived and went to school in Guadalajara, Mexico.I decided that the best choice for me to take was to stay and achieve an education in the United States. I did not think twice after my uncles showed me South East High. I was like yea this is the place that I want to come to. I loved the way it looked, the way the people treated each other, and how friendly staff was. Once I started I found out that South East wasn’t only a school it was something of another world. I had very good memories from all my teachers that I had had through all my four years on school.One of my biggest memories is the time when I first come at school, it was the first week of school and I want it to go back at home with my parents, brother, and sister because I really miss them but they told me that I have to be strong and achieve all my goals and here I am graduating me and starting a new beginning. One of the motivations that inspire me was the words that Martin Luther King said â€Å"I have a dream† so do I and it’s to become the greatest architect.My parents always told me that I can become whatever I want if I keep trying and doing the best that I can and never give up. Trough all this years on school I had learned so many good things here on South East High that my friends, teachers, counselors, and also others had teach me. They teach me to be who I am and not try to be who I am not. One of my teachers that I am really thankful is my ESL teacher that teaches me in the best way that he could.He teaches me how to write and speak this language. I want to say at all of you that I know and also at those who I don’t know that you have to do what you’re heart tells you and try to achieve all your goals not to do what other people wants you to do. I want to thank at all my teachers and family for all the help that they gave me. Thank you everybody for listed to me and Go Class of 2010 we did it. How to cite Speech: Teacher and South East High, Papers

The Great Gatsby Destruction of the American Dream free essay sample

The failure of the American dream can be seen through the main characters Gatsby, Daisy and Myrtle and Tom Buchannan. Gatsby is obviously the most important of the four, due to his significant roll in the book. Jay Gatsby is bent on getting his love interest, Daisy, his girlfriend before the war. Ironically, Gatsby, a decorated military officer, is so intent on getting Daisy back he involves himself in organized crime and bootlegging (Callahan 2). He moves in across the river from Daisy and throws lavish parties to try to get her to come and try to woo her back to him. These lavish parties and Gatsby’s inability to move on will ultimately lead to his downfall. Baska 2 Gatsby’s personality parallels with many items brought up in the book. Fitzgerald uses Nick to describe Gatsby mansion, â€Å"The one on my right was a colossal affair by any standard—it was a factual imitation of some Hotel de Ville in Normandy, with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool, and more than forty acres of lawn and garden. We will write a custom essay sample on The Great Gatsby Destruction of the American Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was Gatsby’s mansion† (Fitzgerald 7). When Nick enters Gatsby’s house to attend one of his parties he also describes its grand rooms with high empty ceilings. Gatsby, much like his mansion, puts of this elegant appearance but on the inside he is hollow and tiring to find people to fill that hollowness Daisy’s character is very static just like the Gatsby; she plays Gatsby off and only truly liked him because he was just something new (Callahan 2). Despite being from the upper elite class and having the â€Å"perfect lifestyle†, she still is the third wheel in her relationship. Tom, Daisy’s husband, engages in an affair with Myrtle and despite the thinking that the upper class is perfect and everyone should be like them Tom beats his wife and is very hot headed. Tom is also a factory owner and the New York factories have destroyed this valley known as the Valley of Ashes. In this Valley there is the sign of Dr. T. J. Eckleburg â€Å"The eyes of Doctor T. J. Eckleburg are blue and gigantic—their irises are one Baska 3 yard high. They look out of no face, but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose. Evidently some wild wag of an oculist set them there to fatten his practice in the borough of Queens, and then sank down himself into eternal blindness. †(Fitzgerald 24) The decaying face of Eckleburg is there to show the consequences of the American Dream in the twenties and how it had destroyed the lives of many people. It may also be seen as the death of God in this day and age of social decay. Much like Daisy in her youth Myrtle has decided the wealthy life is the way for her. Myrtle up till the end is an almost ideal picture of the American Dream despite cheating on her husband for Tom. Myrtle’s car has broken down and when she exits the car Daisy, who was coming down the road, hits her with her car. Myrtle had gone from the Valley of Ashes to the riches to being murdered by her love affair’s wife. This downward spiral continues when George Wilson, Myrtles husband, believes who ever hit Myrtle was the person she was having an affair with. Tom tells Wilson that Gatsby was driving the car that hit Myrtle. Wilson goes to Gatsby’s house were he finds him relaxing in the pool on a float. Wilson shoots Gatsby then turns the gun on himself, showing us the tragic ending to the books corruption in the American Dream theme. Corruption in the twenties illustrated in The Great Gatsby parallels with many other generations, one such one is the most recent. The world today is filled with consumerism and the idea that to be reat and to be the person in the spot light you Baska 4 must have money and glamour. In The Great Gatsby, there is also the apparent struggle between the â€Å"new money† and the â€Å"old money† just as there is today. The Roaring twenties was the first generation to change the American Dream from the strait laced puritan morals to living large in the mansion. Hollywood, celebrities and the television has imbedded the failures of the American Dream which Fitzgerald has exposed in The Great Ga tsby into today’s culture. The middle class has been given the privilege to have a home and have freedom, so the view of the American dream has been changed by society. Tyler Durden, from Fight Club, expresses the sentiments above â€Å"Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need† (Palahniuk 114). Despite all the ignorant prejudice the recent large scale Hispanic immigration hopefully will show America that The American Dream should not about having money and the perfect life, but having a safe haven to live your life free. The people who left everything to come to America not to be famous or the wealthy but for a better life for them and their children are the true idealization of the American Dream. From the Great Gatsby to the roaring twenties all they way up to modern times people look up to the American Dream for inspiration and try to make it their own. Greed and love may have corrupted the dream for Gatsby, though it is just human nature to want more than what you have and that is the true corruption Fitzgerald has shown his readers.